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BizReport | Mobile Marketing May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. ... >>

BizReport | Mobile Marketing February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. ... >>

BizReport | Mobile Marketing November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past... >>

BizReport | Mobile Marketing August 11, 2016

Report: Olympics, DIY pushing mobile video

Heading up to Q3 2016, consumers were turning to mobile video more and more for a couple of outside the box categories: home improvement and pre-Olympic coverage. That's the word from Positive Mobile's new report. ... >>

BizReport | Advertising archives May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Mobile Marketing February 10, 2016

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share... >>