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BizReport | Mobile Marketing October 04, 2011

Is there a hold-up in mobile purchasing?

As brands move online many are wondering why there hasn't been a spike in revenue thanks to the traffic mobile sites are getting. Although consumers are visiting mobile sites, browsing for information and some are making purchases the bulk of... >>

BizReport | Advertising archives June 14, 2010

Zogby: Behavioral targeting in public consciousness in a bad way

No one wants to think they're being watched by Big Brother, and that is exactly how many consumers see behaviorally targeted advertising. According to a recent Zogy poll more than 80% of US consumers believe behaviorally targeting ads is 'an... >>

BizReport | Research archives May 04, 2010

Report: Behavioral targeting a question mark for brands

Behavioral targeting may have proven to be a highly engaging form of advertising, but rising concerns about consumer privacy has many marketers questioning the process. And holding back ad dollars from behaviorally targeted advertising. That, according to a recent report... >>