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BizReport | Mobile Marketing December 17, 2015

Expert: Distribution may challenge brands

Content creation is going to be a challenge for some brands in 2016. That according to one expert who also believes content is key for branded engagement. ... >>

BizReport | Advertising archives March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

BizReport | Advertising archives February 21, 2014

Platforms offer native, augmented reality ad options

Two new platforms are offering publishers and content providers more options in the ads served within their platforms, which could prove to improve engagement from a reader standpoint.... >>

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