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BizReport | Advertising archives December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich... >>

BizReport | Blogs & Content archives September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where... >>

BizReport | Advertising archives May 30, 2012

PointRoll: Rich media pushing interaction, completion rates

PointRoll has released the 2011 Benchmark Report, identifying the top ad formats for engagement amongst consumers. The top verticals for interaction included Toys & Games Manufacturers, Consumer Goods Manufacturers and Pharma marketers. ... >>

BizReport | Social Marketing January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to... >>

BizReport | Ecommerce archives November 26, 2011

comScore: 15% growth for holiday ecomm spend

So far this holiday season, more shoppers are hitting online stores. According to new data from comScore the ecommerce spend for the first 20 days of November is nearly $10 billion; that is a 14% increase over 2010 numbers.... >>

BizReport | Research archives July 20, 2011

Reports: Mobile usage changing device to device

In the mobile landscape it's important to know not just who is accessing the web but how. According to some experts mobile consumers are looking for different things when connecting through a smartphone versus a tablet or a laptop. How... >>

BizReport | Mobile Marketing July 07, 2011

Brands: What QR Codes can do for you

Love them or hate them, and most small businesses admit they just don't understand them, QR codes are changing the mobile web. The small codes, when scanned onto a device, offer everything from coupons to product information. And yet, many... >>

BizReport | Viral Marketing May 19, 2011

How video is evolving in online space

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and As consumers continue adopting video, brands... >>

BizReport | Advertising archives May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Advertising archives March 23, 2011

PointRoll expansion offers more ad versatility

Additions to PointRoll's Partner Program and Open Insights program should give advertisers more versatility in the online ad space. Through these partner programs, PointRoll customers are able to utilize their ad formats and ad serving capabilities even on publisher websites.... >>

BizReport | Advertising archives March 08, 2011

Study finds display ads push grocery spending

Forget about those grocery lists carried into stores by harried moms and dads. A new report from Nielsen Catalina Solutions, PointRoll and Supervalu Inc. found that grocery spending is becoming more influenced by interactive display ads. Researchers found that using... >>

BizReport | Advertising archives November 10, 2010

Study: Expandable rich media ads outperform non-expandable flash

In the world of online advertising there is an abundance of ad formats: video, banner, flash, rich media, text, search and the list goes on. A new study from Compete and PointRoll shows a vast difference in the performance of... >>

BizReport | Ecommerce archives October 27, 2010

Study: Consumers shopping early this holiday season

If you're not already in the online marketplace with holiday themed deals and campaigns, the time to get them out is shrinking. According to a new report from ShopLocal, PointRoll's retail arm, consumers are interacting early with ads this holiday... >>

BizReport | Advertising archives October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because... >>

BizReport | Advertising archives October 06, 2010

Study: Sequencing ads results in higher engagement

Looking for another way to engage consumers? Rather than hoping for a video to go viral or a social campaign to bring in new-to-you consumers, a new study indicates that sequencing ads within a campaign may be the best bet.... >>

BizReport | Advertising archives August 25, 2010

New ad units increase time-spent with Ford brand

A few results have been released by PointRoll, which powered Ford's recent rich media ad campaign. The takeaway? Consumers who saw the expanding and non-expanding video advertising units spent about 40% more time with the ads than traditional industry benchmarks.... >>

BizReport | Ecommerce archives August 11, 2010

Back to school still heating up search engines

Are you keying in on the right search terms for back to school shopping? New data from Experian Hitwise sheds light on which back to school terms are hot this year, a big benefit for etailers because there is still... >>

BizReport | Advertising archives July 29, 2010

Survey: July, September big influencers for back to school spend

School may start, at least for most American students, in August, but a new report from PointRoll and ShopLocal finds that July and also September are big influencers on back to school shopping. Many retailers focus on August for the... >>

BizReport | Advertising archives July 07, 2010

PointRoll, Oddcast partner for augmented reality

There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality.... >>

BizReport | Research archives September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

BizReport | Blogs & Content archives September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could... >>

BizReport | Advertising archives August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Social Marketing August 14, 2009

PointRoll puts Twitter in ad units

The latest marketing tool from PointRoll takes social marketing to a new level by placing Twitter capabilities into ad units. For about one year PointRoll has offered streaming tweets to marketers, but the new offering places a Twitter portal into... >>

BizReport | Advertising archives June 24, 2009

AdArchitect heats up ad creation market

In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop... >>

BizReport | Advertising archives June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as... >>

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