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BizReport | Social Marketing February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>

BizReport | Ecommerce archives December 09, 2011

Shoppers reacting to holiday season differently than in 2010

With three billion dollar spending days in the books it may seem the biggest change from the 2010 holidays to now is that shoppers are spending more money. But the big news is actually how people are shopping, not just... >>

BizReport | Social Marketing July 12, 2011

Plimus: KIS the payment process, please

In the grand scheme of social marketing, Facebook's 'Likes' are gaining more weight, at least with consumers, than tweets. With consumers visiting social networks like Facebook, Twitter and LinkedIn each day it makes sense for brands to be there, too,... >>

BizReport | Ecommerce archives May 24, 2011

Slitherine, Matrix partnership highlights gaming effectiveness

For just over a year, experts have been touting the effectiveness of online games and in-game advertising. The space has gained interest from advertisers as consumers continue to logon in bigger numbers, play for longer periods of time and try... >>

BizReport | Ecommerce archives April 26, 2011

Survey: Shopping experience a bad one for most consumers

Etailers may want to take another look at their online stores. According to a new survey from Plimus consumers are still annoyed by long check-out processes and hassle-filled transactions. Although the online experience isn't smooth for many, there is also... >>

BizReport | Ecommerce archives November 22, 2010

What will engage shoppers this holiday season?

With the US Thanksgiving celebration only a few days away, holiday ad campaigns are in full swing and some etailers are seeing a slow uptick in traffic and conversions. But more traffic, more purchases and more revenue are on the... >>

BizReport | Ecommerce archives October 28, 2010

Plimus integrates with PayPal's Digital Goods Solution

Small businesses will have one more payment option very soon: PayPal. e-Business platform Plimus has been tapped to integrate into PayPal's new Digital Goods Payment Solution, which will give the 50,000 small businesses in Plimus' network access to the one-step... >>

BizReport | Ecommerce archives September 21, 2010

Buy Anyware streamlines online checkouts

Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>

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