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BizReport | Mobile Marketing November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones... >>

BizReport | Advertising archives December 19, 2012

Partnership rewards gamers with real-world goods

A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>

BizReport | Mobile Marketing October 18, 2012

Placecast release links cards, alerts

Mobile marketers are getting another link to their customers. Placecast has released the patented Card-Linked ShopAlerts, a platform set up to send alerts to mobile devices when shoppers reach a geo-fenced area. Sound familiar? Here's the difference: the brand or... >>

BizReport | Ecommerce archives August 17, 2012

Poll: Parents some of most engaged mobiles

When it comes to mobile devices, busier people may be the most engaged. According to a new poll from Harris Interactive and Placecast, parents are some of the most active mobile users. This is fitting since parents can be found... >>

BizReport | Advertising archives July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Mobile Marketing June 27, 2012

Placecast, Billeo releases offer mobile, online payment options

Mobile wallets aren't new but they are starting to hit a new stride as shoppers around the globe become accustomed to doing more with mobile devices. The same can be said of online payment processors. New releases this week from... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Ecommerce archives May 03, 2012

Poll: Mobile increasingly important for purchasing say Americans

When it comes to mobile shopping, research isn't the only thing people are looking for. To date many in the industry have believed mobiles were used primarily to research products or share deals through social networks. New research out from... >>

BizReport | Mobile Marketing December 07, 2011

Shoppers hitting stores, online sites to purchase more for 2011 holidays

According to comScore the first 32 days of the holiday shopping period have brought in more than $20 billion, a 15% increase over 2010 numbers. Mid-range and upper-level income brackets are pushing the spending increase find researchers, but mobile is... >>

BizReport | Mobile Marketing November 29, 2011

How push notifications could help mobile strategy

The rapid adoption of tablets, smartphones and e-readers have increased the need for mobile content; along with that content comes more opportunities for mobile advertising. From apps to streaming content, audio and mobile display ads, brands may find even more... >>

BizReport | Advertising archives October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers.... >>

BizReport | Mobile Marketing August 23, 2011

ShopAlerts expanded to work in apps

Add another way for retailers to engage with shoppers online. Placecast is expanding their ShopAlerts platform to work within apps rather than only through SMS texting. With the adoption of smart devices from phones to tablets, it is important for... >>

BizReport | Ecommerce archives July 22, 2011

Placecast releases self-serve ecommerce alert

Placecast has released a shopping tool that may help small businesses better connect with mobile shoppers. Called ShopAlerts Self-Serve, the tool gives smaller merchants the ability to launch mobile promotions. The ShopAlerts platform sends mobile messages to shoppers when they... >>

BizReport | Mobile Marketing March 01, 2011

AT&T signs Placecast for massive ShopAlerts option

Mobile alerts are headed for the mainstream in the US. While location based shopping alerts aren't new to most Western consumers, the new deal between mobile provider AT&T and Placecast may make location based alerts simpler to use for a... >>

BizReport | Mobile Marketing January 27, 2011

UK retailers sign on to geo-fence mobile campaigns

O2's geo-fence ad offerings are expanding to include two major UK retail brands. This week geo-fenced campaigns for Marks & Spencer and House of Fraser launch on O2, the second largest mobile carrier in the UK. The expansion will allow... >>

BizReport | Mobile Marketing December 30, 2010

How mobile will change everything in 2011

In real estate, it has been location, location, location for years. In 2011, Placecast CEO Alistair Goodman predicts mobile will be all about location, location, location - and that may be a very good thing for marketers. Why? Here is... >>

BizReport | Ecommerce archives November 01, 2010

Women are engaging with mobile, study says

Mobile is hot. There is no getting around the fact that both marketers and consumers continue to stream into the mobile marketplace. A new study indicates that women, especially, are open to mobile marketing messages, giving credence to a new... >>

BizReport | Mobile Marketing October 15, 2010

Placecast partners with O2 for European geo-fences

Brands in the US have been experimenting with geo-fences, location based areas in which consumers can receive opt-in messages from retailers and brands they are interested in. This week, geo-fences become a reality in Europe as well. San Francisco based... >>

BizReport | Advertising archives September 14, 2010

Geo-fencing gives message options to brands

There has been a lot said over the past twelve months about local marketing. From local businesses targeting consumers in their neighborhood to national brands targeting a local consumer base for new store openings, it seems everyone is getting involved.... >>

BizReport | Research archives August 12, 2010

Placecast: Parents adopting mobile fastest

When you have small children in the house, everything needs to be simple, especially advertising. It's common knowledge, but a new report indicates which advertising platform may hold the most promise for brands trying to engage the parent demographic: mobile.... >>

BizReport | Blogs & Content archives July 09, 2010

Tribune Media, Placecast partner for MatchAPI data

Less than six months into the marketplace and Placecast's location data platform is making new waves. Tribune Media Services has signed on to the platform to help provide accurate location based information for local businesses; Placecast's MatchAPI will clean location-based... >>

BizReport | Mobile Marketing July 01, 2010

Survey: Mobile driving 33% of consumers into stores

When it comes to driving traffic there may be no greater influence than mobile. In the short time mobile devices, particularly smartphones, have offered access to the Internet consumers have rushed into the space. Now, according to a new Harris... >>

BizReport | Advertising archives June 02, 2010

Placecast ready to clean up location data sets for marketers

Launched nearly three months ago, Placecast's new MatchAPI is gaining traction in the mobile realm as marketers move into location data. But there is a problem in the location data arena according to Placecast: some of the information available is... >>

BizReport | Mobile Marketing May 24, 2010

Experts react to Google/AdMob deal

Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't... >>