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BizReport | Social Marketing November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers... >>

BizReport | Social Marketing August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store.... >>

BizReport | Ecommerce archives June 03, 2015

Pinterest users asked for it, now they have it - Buyable Pins

Buying products spotted on Pinterest just got a lot easier with the launch of 'Buyable Pins'. By the end of June users in the U.S. using iPhone and iPad will have access to more than 2 million of these direct-buy... >>

BizReport | Social Marketing February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery.... >>

BizReport | Social Marketing January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. ... >>

BizReport | Social Marketing May 15, 2014

Study: Pinners predominantly women, loyal

Pinterest may not garner as many headlines as Facebook or Twitter, but maybe it should. According to new data from RJMetrics Pinterest's user base may be small, but it is loyal - with people using it as much in the... >>

BizReport | Social Marketing March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks.... >>

BizReport | Social Marketing March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.... >>

BizReport | Social Marketing December 16, 2013

Pinterest's top festive retailer is... Amazon

A study of the top ten retail websites in the U.S. reveals that Amazon.com is the most popular when it comes to having content shared on Pinterest. The study, from digital marketing software and service firm, Searchmetrics, found the retailer... >>

BizReport | Social Marketing November 25, 2013

Pinterest puts Pins on the map

Image-sharing social network Pinterest has expanded its reach and is now targeting the travel market by combining Pins with a map.... >>

BizReport | Social Marketing November 17, 2013

Brands can now stick Pins in their website

Big brands are pinning their hopes on the image-sharing site Pinterest, and now those Pins can be embedded directly into a brand's website.... >>

BizReport | Social Marketing November 14, 2013

Piqora: Average Pin now generates 78 cents in sales

New research has revealed that popular image-sharing site Pinterest now generates 25% more in sales than it did a year ago.... >>

BizReport | Advertising archives October 11, 2013

Pinterest pins future on ads

The appearance of ads in social media has leapt forward in recent months. Last week Instagram began testing ads and, as of yesterday, Promoted Pins on Pinterest began making their debut. ... >>

BizReport | Social Marketing May 23, 2013

Pinterest improves product engagement with Rich Pins

When Pinterest users find something they love on the image-based social site, they often want more information, or to make a purchase. New Rich Pins, recently introduced by Pinterest, bring Pinners and the image originators just that little bit closer... >>

BizReport | Social Marketing October 08, 2012

Social additions should increase brand engagement

Two new additions to the social space could change the way brands engage through social. The first is an influencer tool for use within LinkedIn, the other a tool to measure Pinterest interests.... >>

BizReport | Social Marketing July 06, 2012

More men than women make purchases as a result of visiting Pinterest

Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.... >>

BizReport | Email Marketing June 28, 2012

How to get out of the Spam folder and increase open rates

One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>

BizReport | Social Marketing June 25, 2012

Study: How to make pins go viral

In another century 'getting pinned' meant a sorority girl accepted a fraternity pin from a boy - a sign of 'going steady' - that they 'liked' one another. At least that's what my mother says. Getting pinned today means something... >>

BizReport | Ecommerce archives June 18, 2012

Pinterest appeals to Latin American Internet users

Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold. ... >>

BizReport | Research archives June 11, 2012

Retailers pinning on Pinterest

Since the 2011 holidays ecommerce has seen steady action; many of those retailers are using email to stay connected with shoppers, finds new data from Responsys. But email isn't the only space having a retail impact - the data from... >>

BizReport | Social Marketing May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>

BizReport | Law & Regulation April 16, 2012

Pinterest easiest socnet to spam, says spammer

Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>

BizReport | Ecommerce archives April 12, 2012

Harrods, eBay and Amazon now using Pinterest

The visual aspect of image-sharing social network Pinterest is attracting large online and offline retailers. This week, Pinterest buttons have been spotted on some eBay and Amazon websites and even luxury department store Harrods is putting the image-sharing network to... >>

BizReport | Social Marketing April 10, 2012

Interest in Pinterest makes it 3rd most popular socnet in US

Are you using Pinterest in your social media mix? A recent report from Experian reveals the photo-sharing social network is now the third most popular in the U.S.... >>

BizReport | Social Marketing February 01, 2012

Pinterest drives almost as much traffic as Twitter, Google

The image-based social network is driving referral traffic to websites and blogs at an incredible rate of knots, ranking above the likes of Google+ and YouTube, according to new statistics from social firm Shareaholic. ... >>

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