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BizReport | Blogs & Content March 25, 2013

Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>

BizReport | Blogs & Content January 03, 2013

Publishers: Why the library may be your friend

As American subscriptions to newspapers and magazines dwindle and fewer paper books are purchased the number of people going to the library is growing - especially if you count the number of people who logon to library websites through mobile... >>

BizReport | Blogs & Content January 02, 2013

Study: 42% read newspapers online

Print revenues for newspapers and some magazines may be down, but according to data out from comScore that doesn't necessarily mean readership is down. According to their calculations 644 million global consumers surfed to online newspaper hubs (October 2012), making... >>

BizReport | Advertising September 13, 2012

Pew: The importance of social for politics

As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>

BizReport | Ecommerce May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report,... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

BizReport | Mobile Marketing September 02, 2011

Mobiles getting more play, so is mobile frustration threshold

The ease of connection is one big plus for the mobile generation, but new research finds the frustration level of some consumers is also on the rise. From slow downloads to spotty coverage, mobile consumers want more - and less... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Social Marketing June 29, 2011

Portrait of a Tweeter

With research showing Facebook is going grey, some brands are wondering how to latch onto and engage younger consumers. Many look to Twitter, a space said to appeal more to younger users, but is Twitter the answer? Although the site... >>

BizReport | Ecommerce May 05, 2011

Giving Meter: Consumers more apt to give online

When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested... >>

BizReport | Blogs & Content March 15, 2011

Study: Americans consuming more mobile content, how brands can capitalize

According to new statistics from Pew Research nearly half of American adults are now getting their news content from mobile devices, most from smartphones or tablets. The sticking point is that less than 15% are using actual apps for the... >>

BizReport | Social Marketing February 08, 2011

The social-political connection

Soc-nets may be taking over where telephone calls have traditionally reigned supreme: the political arena. According to a recent Pew Internet report, social networks were used by nearly one-quarter of Americans for politics during the 2010 campaign season. Twitter and... >>

BizReport | Research January 07, 2011

What consumers hope for in 2011

It is January 2011, do you know what consumers are saying and expecting this year? Two new reports indicate that while slightly optimistic there are still areas of great worry among US consumers. From money worries and big government to... >>

BizReport | Blogs & Content January 05, 2011

Will tablets save the news business?

Tablets, it seems, aren't going to go away quickly. This year, according to eMarketer, 70 million tablet computers are expected to be sold in the US with the bulk of sales going to Apple's iPad. The question is what are... >>

BizReport | Advertising January 03, 2011

Forecast: 10% growth in online ad revenue this year

2011 is here and it looks to be a decent year for online marketers. According to S&P Equity Research, online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in... >>

BizReport | Research April 20, 2010

Why brands should target household buyers

When it comes to campaign creation, many experts tell us to target the Senior demographic, to target females only or to target younger adults rather than older generations. A new study indicates this may not be the best way to... >>

BizReport | Blogs & Content March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The... >>

BizReport | Social Marketing November 09, 2009

Report: Consumers are Tweeting, are you?

You may not be interested in social networks for your business, but chances are the consumers you need to make purchases are interested. For that reason alone, marketers must begin thinking about a social media strategy headed into 2010. But,... >>

BizReport | Social Marketing October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report.... >>

BizReport | Mobile Marketing October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just... >>

BizReport | Research August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging,... >>

BizReport | Research August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35%... >>

BizReport | Research July 28, 2009

Pew: Over half of Americans are mobile

According to the latest research from the Pew Research Center's Internet & American Life Project 56% of Americans have now accessed the Internet wirelessly. Laptops, mobile devices, gaming consoles and MP3 players are pushing even more consumers into the online... >>

BizReport | Internet April 16, 2009

Pew: Internet major source of U.S. election information

While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. ... >>

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