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BizReport | Advertising April 21, 2020

Report: Fraud Guides top list of most-sold data

It is no secret that fraudulent data continues to be one of the biggest issues plaguing the digital ad space. A new report breaks down how fraudsters are going about getting that data, though, and some of the findings may... >>

BizReport | Content Marketing February 21, 2020

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. ... >>

BizReport | Advertising January 10, 2020

For Americans risks outweigh benefits of data collection

Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards.... >>

BizReport | Mobile Marketing June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>

BizReport | Social Marketing May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media... >>

BizReport | Advertising archives August 23, 2018

Report IDs differences in Millennials, Boomers that marketers must understand

New data out from Pew Research underscores differences between Millennials and Boomers that could help brands and marketers better understand how to market to the younger generation. ... >>

BizReport | Research archives July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Research archives July 08, 2014

Why brands might try targeting Daddy

For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that... >>

BizReport | Internet March 03, 2014

Report: Americans won't give up Internet, would give up TV

Twenty-five years after the Internet was a nice-to-have 'distraction' for most people, it's seen as 'indispensable' for many - to the point that they'd rather give up television than Internet access. That according to a new study out from Pew... >>

BizReport | Internet September 04, 2013

Pew: Broadband pushing 75% threshold

Broadband is bumping up across the US. According to recent data from Pew Research nearly three-quarters (70%) of Americans over age 18 now have high-speed, broadband connections in their homes (May 2013).... >>

BizReport | Blogs & Content archives July 26, 2013

How tech is influencing younger Americans. Or not.

Millennials in the US are more apt to use public libraries than many experts thing. According to new data out from Pew Research, Americans between the ages of 16 and 29 are more likely than their older counterparts to use... >>

BizReport | Blogs & Content archives March 25, 2013

Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>

BizReport | Blogs & Content archives January 03, 2013

Publishers: Why the library may be your friend

As American subscriptions to newspapers and magazines dwindle and fewer paper books are purchased the number of people going to the library is growing - especially if you count the number of people who logon to library websites through mobile... >>

BizReport | Blogs & Content archives January 02, 2013

Study: 42% read newspapers online

Print revenues for newspapers and some magazines may be down, but according to data out from comScore that doesn't necessarily mean readership is down. According to their calculations 644 million global consumers surfed to online newspaper hubs (October 2012), making... >>

BizReport | Advertising archives September 13, 2012

Pew: The importance of social for politics

As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>

BizReport | Ecommerce archives May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report,... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

BizReport | Mobile Marketing September 02, 2011

Mobiles getting more play, so is mobile frustration threshold

The ease of connection is one big plus for the mobile generation, but new research finds the frustration level of some consumers is also on the rise. From slow downloads to spotty coverage, mobile consumers want more - and less... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Social Marketing June 29, 2011

Portrait of a Tweeter

With research showing Facebook is going grey, some brands are wondering how to latch onto and engage younger consumers. Many look to Twitter, a space said to appeal more to younger users, but is Twitter the answer? Although the site... >>

BizReport | Ecommerce archives May 05, 2011

Giving Meter: Consumers more apt to give online

When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested... >>

BizReport | Blogs & Content archives March 15, 2011

Study: Americans consuming more mobile content, how brands can capitalize

According to new statistics from Pew Research nearly half of American adults are now getting their news content from mobile devices, most from smartphones or tablets. The sticking point is that less than 15% are using actual apps for the... >>

BizReport | Social Marketing February 08, 2011

The social-political connection

Soc-nets may be taking over where telephone calls have traditionally reigned supreme: the political arena. According to a recent Pew Internet report, social networks were used by nearly one-quarter of Americans for politics during the 2010 campaign season. Twitter and... >>

BizReport | Research archives January 07, 2011

What consumers hope for in 2011

It is January 2011, do you know what consumers are saying and expecting this year? Two new reports indicate that while slightly optimistic there are still areas of great worry among US consumers. From money worries and big government to... >>

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