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BizReport | Mobile Marketing September 08, 2011

Pew: One-quarter mobiles using LBS

When it comes to mobile, consumers want instant gratification which is pushing many to use location based services. According to new data from the Pew Internet and American Life Project about one-quarter of American adults (28%) are using mobile or... >>

BizReport | Internet August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.... >>

BizReport | Social Marketing December 09, 2010

2% of American Internet users Tweet daily

A new survey conducted by the Pew Research Center's Internet & American Life Project has discovered how many U.S. Internet users are Tweeting, and what it is they are sharing. ... >>

BizReport | Mobile Marketing September 27, 2010

Apps: Who's using, who isn't

It may seem as if everyone is using apps, but the facts are that most apps are not used more than one month past the download date. This makes advertising in or through apps a questionable tactic unless the marketer... >>

BizReport | Advertising archives September 17, 2010

Compass Labs offers targeted ads through widgets

A new release from Compass Labs may help brands in the social space better connect with consumers. The social targeting firm is releasing a new information widget, through which brands and consumers can connect through related content; the tool will... >>

BizReport | Research archives July 04, 2007

U.S. broadband adoption slows

Broadband in U.S. households is becoming increasingly common, says a new report by Pew Internet & American Life Project, but some households are still missing out.... >>

BizReport | Research archives May 07, 2007

15 percent of U.S. adults are not connected

A new report from Pew Internet & American Life Project has uncovered some interesting insights into the use of technology by the American public. ... >>