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BizReport | Blogs & Content October 28, 2016

Brands: Why connected content is key to growth

As more consumers adopt smartphones and install smart-home offerings like linked thermostats and door locks, it is crucial that businesses also change the way they operate. Especially, when it comes to how their content can be found online. ... >>

BizReport | Blogs & Content October 27, 2016

Expert: How Siri, Echo are changing content needs

Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information... >>

BizReport | Ecommerce July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. ... >>

BizReport | Ecommerce July 12, 2016

Expert: What Amazon Prime Day means for merchants

While Amazon continues to strengthen their online retail hold, one expert believes there are strategies that merchants can use to combat Amazon's hold on online shoppers - even during Prime Day. ... >>

BizReport | Blogs & Content February 16, 2016

Top 4 tips to implement AMP

With Google's AMP release, many businesses are asking if AMP is right for their business. One expert weighs in on how businesses can know if upgrading their sites to AMP is the right decision. ... >>

BizReport | Mobile Marketing February 15, 2016

Top 3 differences between HTML and AMP

Late in 2015 Google announced the released of AMP - Accelerated Mobile Pages. The AMP rollout underlines the importance of mobile to Google, and by extension businesses in the mobile space. Here is what businesses need to know about the... >>

BizReport | Mobile Marketing January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how:... >>

BizReport | Ecommerce November 14, 2011

Report: US e-comm spend pushes past $36b for Q3

Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for... >>

BizReport | Ecommerce October 31, 2011

The surprising social shopping habits of men

In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior.... >>

BizReport | Social Marketing August 18, 2011

Why ratings are more important than ever

Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy... >>

BizReport | Research June 14, 2011

What's in a social network? Plenty, say marketers, politicians

Social networks are quickly becoming a go-to advertising destination for both small and large businesses, but even more than business-based advertising, politicians are finding the social space has much to offer. It is specifically in Facebook, but other social destinations... >>

BizReport | Search Marketing October 05, 2010

Performics: Searchers will try, try again

If a consumer queries a search engine and doesn't find a desired result, they'll give up, right? Wrong. According to a new study consumers will try, try again either by changing the query, changing search engines or by clicking into... >>

BizReport | Social Marketing June 22, 2010

Study: Socnets prompting ad-related actions

Consumers want to participate in life via their favorite brands. That, according to a recent Performics study which indicates that consumers are not only connecting with friends and family via social networks, but they are also connecting, contributing and sharing... >>

BizReport | Research September 22, 2009

When it comes to money, men are more optimistic

Is it time to focus on men rather than women when it comes to advertising? That seems to be the indication from a recent Performics study, which found that men have a more optimistic outlook when it comes to the... >>