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BizReport | Social Marketing February 09, 2011

Panache release puts social to work

A new ad format from Panache is taking social media in hand. In 2011 many experts are calling for an increase in the use of social media by consumers, making it a hot-spot for advertisers. The new ad format gives... >>

BizReport | Research archives December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Advertising archives September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>

BizReport | Advertising archives June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub... >>

BizReport | Advertising archives February 17, 2010

Panache launches ad workflow management system

If ad buys are taking up too much of your time, a new platform from Panache might help. Today Panache launches the AdFlow platform which gives publishers the ability to scale digital video campaigns from ad sale to trafficking.... >>

BizReport | Advertising archives September 23, 2009

Panache launches Ad IQ for video publishers

Online video advertising may get a boost from a new offering from Panache. Called Ad IQ, the platform helps online video publishers push advertising ROI by offering deeper metrics.... >>