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BizReport | Research archives April 26, 2017

Why the press release is (still) not dead

A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing.... >>

BizReport | Blogs & Content archives March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>

BizReport | Social Marketing May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. ... >>

BizReport | Internet August 22, 2013

Social media toolbox takes PR and newsrooms into the social future

PR professionals need to rethink how they distribute news in today's online and social environment. Engaging, rich media content is where it's at, and I spoke to one of the co-founders of Prezly, a social media toolbox for PR professionals,... >>

BizReport | Blogs & Content archives June 25, 2013

Cityblis: Online fashion press room gets unique makeover

In a first for fashion, designer outlet website Cityblis has launched a unique online press room - a social information hub where the media and consumers can consume and contribute digital content.... >>

BizReport | Social Marketing April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands.... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Blogs & Content archives April 30, 2012

How to get a blogger to read, not ditch, your email pitch

Every day, journalists and bloggers wake to inboxes bursting at the seams with press releases and launch packs. Few of those emails will ever be acted upon, or even read. Here are five ways to make sure your email doesn't... >>

BizReport | Internet April 11, 2012

10 tips to build an online newsroom journalists will love

Is your online newsroom working hard for you by providing journalists, bloggers and researchers with up-to-date news and media? If not, you're missing a prime opportunity to engage today's connected newsmakers. Here are ten ways you can make sure your... >>

BizReport | Social Marketing March 29, 2012

Research: PR professionals embrace bloggers

Over 80% of PR professionals now work with bloggers to ensure their clients get the best coverage possible, according to new research by UK-based DWPub. ... >>

BizReport | Internet May 27, 2011

10 tips to make your online newsroom journalist-friendly

Is your online newsroom an afterthought? Is it somewhere to bung the odd press release, maybe sprinkled with a few relevant contact email addresses? If so, you're missing a prime opportunity to connect with and engage today's connected news makers.... >>

BizReport | Social Marketing April 26, 2011

New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>

BizReport | Blogs & Content archives October 07, 2010

Large "message gap" identified between companies and blogs

Recent analysis of 158 corporate messages, including announcements, product launches, speeches and leadership announcements from 16 companies in the United States, Europe, Latin America and Asia, discovered a "message gap" between the press releases and corporate statements issued and the... >>

BizReport | Trends & Ideas archives March 24, 2010

Study finds very few press releases contain multi-media elements

PR seems to have given multi-media the slip. According to new analysis from U.K. press release distribution firm RealWire, very few PR practitioners are using it to enhance their releases. ... >>

BizReport | Research archives December 17, 2009

81% of marketers feel no guilt for using online images without paying

A lack of knowledge of industry rules and terminologies has led to more than a third of British marketing, PR and publishing professionals to use images found online illegally, according to a new survey from Deutsche Telekom's online photo agency,... >>

BizReport | Social Marketing January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. ... >>

BizReport | Viral Marketing January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London.... >>

BizReport | Blogs & Content archives October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth.... >>

BizReport | Blogs & Content archives September 11, 2006

Is There A Future For Online PR?

Although technology is moving towards Web3.0, few marketers really understand the potential of a digital marketing tool called Web2.0. ... >>