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BizReport | Advertising archives October 15, 2013

SMBs waste 25% of PPC spending

Simple managerial and strategic errors are the reason behind many small businesses wasting nearly a quarter of their pay-per-click marketing budgets, according to new research released by WordStream. ... >>

BizReport | Search Marketing April 01, 2013

Paid search up 33%, researchers say

Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>

BizReport | Search Marketing January 16, 2013

Report: Global paid search up 18% YoY

Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed... >>

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