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BizReport | Search Marketing July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1... >>

BizReport | Search Marketing July 18, 2013

Report: Paid clicks pushing to mobile

There is a shift beginning in the mobile search space. The Search Agency is reporting that for the first time Google's Cost Per Click (CPC) on mobile has exceeded that of the desktop. Google's clicks increased across screens (Q1 2013... >>

BizReport | Research archives October 26, 2010

Reports: Click fraud, malware increasing

After a period when click fraud seemed to be slowing, new data from Click Forensics indicates another surge from fraudsters. According to the latest data, click fraud increased to 22.3% for Q3 2010. That is a near 4 point increase... >>

BizReport | Advertising archives November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying... >>

BizReport | Advertising archives October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA... >>

BizReport | Search Marketing June 12, 2009

AdWords suggests additional keywords to marketers

A new addition to the AdWords platform could help search marketers get more from their campaigns. Although similar to the old "Optimization" tab, Goggle has added an "Opportunities" tab.... >>

BizReport | Mobile Marketing April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location... >>

BizReport | Search Marketing April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Search Marketing January 30, 2009

New SEM tool gives marketers more control

Marketers are always on the lookout for new tools to help better control the ROI of campaigns; a new tool from Marin Software could be what some search marketers are looking for. Called the Multi-Conversion Tracker, the tool gives marketers... >>