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BizReport | Research July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Search Marketing March 19, 2009

Doclix launches ad network publicly

After beta testing to a controlled group of advertisers last December Doclix is now launching it's new pay per click ad network to the public. Called AdSide, the new network offers PPC markters the ability to target consumers through user... >>

BizReport | Search Marketing January 29, 2009

Click Forensics: Click Fraud rises to 17%

In Q4 2008 click fraud reaches it's highest level - yet. According to new data from Click Forensics the click fraud rate reached 17.1% for the quarter with traffic from botnets accounting for more than 30% of all fraudulent clicks;... >>

BizReport | Search Marketing October 24, 2008

Click Forensics: Botnet click fraud on the increase

Botnets aren't slowing down. That is the indication from the latest Click Forensics report in which researchers found that click fraud by botnets increased 10% in Q3 2008. Currently, about 27% of click fraud is attributed to botnets.... >>

BizReport | Search Marketing October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since... >>

BizReport | Advertising October 15, 2008

Advtise launches Geo-Bids platform

Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords depending on the city targeted... >>

BizReport | Search Marketing July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns.... >>

BizReport | Search Marketing December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. ... >>

BizReport | Advertising November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the... >>

BizReport | Search Marketing October 22, 2007

ClickForensics: Click fraud reaches 16%

It seems that click fraud rates cannot be stopped. The latest research from ClickForensics indicates that click fraud rose just under 3% from Q3 2006, reaching 16.2% overall. Q3 2006 saw click fraud numbers reach 13.8%.... >>

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