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BizReport | Ecommerce May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25%... >>

BizReport | Trends & Ideas April 23, 2010

Click Forensics addition serves ads in real time

A new tool from Click Forensics, the ad verification and traffic quality solution, helps marketers reach a more engaged audience by serving ads in real time. Called Search Quality Score, the platform gives ad networks, brands and ad agencies the... >>

BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing March 18, 2010

Keyword Competitor offers daily keyword updates

Have you ever wondered how the keywords used by your competitors are doing? Wonder no more, thanks to the Keyword Competitor. The platform gives PPC marketers the ability to see what keywords competitors are using and how those keywords stack... >>

BizReport | Advertising January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Search Marketing December 17, 2009

Anchor Intelligence to score traffic for Affinity

As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic, of course, is knowing where the good traffic is - and where the bad takes off... >>

BizReport | Search Marketing December 16, 2009

WordStream tools identify keyword niches

Keyword marketing may be an older form of online marketing but it is also one of the toughest to understand and use correctly. Two new tools from WordStream may help new and old marketers figure out which keywords or keyword... >>

BizReport | Advertising December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels... >>

BizReport | Advertising November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring... >>

BizReport | Advertising November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying... >>

BizReport | Research October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters... >>

BizReport | Advertising October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore... >>

BizReport | Search Marketing September 21, 2009

Report: 95% of clicks fraudulent?

They say that a click is a click, but according to a recent Mpire report, using AdXpose, all clicks aren't equal. Especially clicks generated from run-of-network (RON) online advertising buys. According to the report up to 95% of these clicks... >>

BizReport | Search Marketing August 11, 2009

Drop PPC campaigns when organic performing?

There's a great discussion going on over at the eConsultancy blog. It was kicked off by an article which pondered the argument for ceasing the placement of PPC search ads if a website ranked top for all keywords in organic... >>

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