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BizReport | Advertising archives April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why?... >>

BizReport | Search Marketing August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes.... >>

BizReport | Advertising archives January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Ecommerce archives December 02, 2009

Lazy marketers not linking tailored landing pages to ads

When consumers click on your ads, where do you take them? Do you direct them to your website's homepage or do you send them to tailored landing pages. A recent study suggests many marketers aren't linking ads to landing pages... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Search Marketing September 17, 2009

ClickForensics IDs new botnet

As if advertising didn't have enough pitfalls, a new click fraud botnet has been identified by ClickForensics; the botnet, they believe is linked to the recent NYTimes.com 'malvertising attack' which took over computers in order to commit the fraud. ClickForensics... >>

BizReport | Search Marketing August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine... >>

BizReport | Research archives July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud... >>

BizReport | Advertising archives July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Search Marketing November 06, 2008

Large firms woefully behind in SEO

Fortune 500 companies are doing "an extraordinarily poor job" positioning their important keywords in organic listings on major search engines, concludes a recent report from search/analytics agency Conductor.... >>

BizReport | Search Marketing August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads... >>

BizReport | Advertising archives January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>

BizReport | Research archives April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>

BizReport | Search Marketing April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off.... >>

BizReport | Advertising archives March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

BizReport | Advertising archives September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning.... >>

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