PPC’s Hidden Opportunity: Advertising on Content Networks

Tuesday, Sept. 16 – 1 PM EDT
Speaker: David Szetela

This webcast takes you through the secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of performance reports, to best practices in text and non-text ad creative. Learn the secrets of getting double-digit conversion rates and high ROI from content network advertising — the segment of PPC advertising that’s growing faster than search.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.