Post-Newsweek taps Marketron for mobile sites

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Post-Newsweek operates broadcast stations in large US cities including Miami, Houston, Detroit and Orlando. Through the partnership, the Post-Newsweek stations will use Marketron’s mSite to power their local stations; the mobile sites will include both the content created by the local stations and local ads sold by sales staffs. The partnership will also allow Post-Newsweek to use the Marketron Mobile messaging solution to resell the programs to other local businesses.

“Mobile is becoming too big for any advertiser or broadcaster to ignore. Marketron solutions offer a fast simple way for media companies to capture this important revenue stream. Post-Newsweek is a leader in local TV innovation and we’re proud to have earned their business,” said Jeff Haley, CEO, Marketron.

“This is an exciting opportunity for our stations and advertisers, as investing in mobile extends our reach and brings a new level of innovation to our company. We look forward to seeing significant results in the upcoming years through our partnership with Marketron,” said Catherine Badalamente, VP of Digital Media at Post-Newsweek Stations.

Through Marketron’s mSite, mobile brands can create customized websites with branded ‘storefronts’. mSite is integrated with Marketron’s Mobile Platform which offers real time performance data to brands so that trends can be analyzed for better mobile ROI.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.