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BizReport | Ecommerce archives September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product... >>

BizReport | Ecommerce archives September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do... >>

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