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BizReport | Advertising archives September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. ... >>

BizReport | Advertising archives January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Ecommerce archives December 13, 2013

How to create a solid A/B testing strategy

One of the greatest challenges for businesses is getting the data right. Online retailers should take prudent effort to make sure the infrastructure and process they've implemented is sound. For example, the "novelty effect" suggests that just because a change... >>

BizReport | Internet December 12, 2013

Top 5 elements brands should test

When it comes to online performance, websites are sometimes the culprits for disengaged or frustrated shoppers. Too-long checkouts and faulty landing pages are the tip of the iceberg. One expert shares his top five elements that brands should test for... >>

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