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Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>
Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can... >>
As the largest social network, Facebook gets a lot of attention from businesses, but with the roll out of Facebook's Timeline a few months ago many businesses are seeing more frustration from the social space. Some may even be giving... >>
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Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...