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BizReport | Loyalty Marketing February 07, 2013

Platforms use social, loyalty space to improve reach

Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>

BizReport | Research November 07, 2012

Optimal makes Audience Matrix public

Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can... >>

BizReport | Social Marketing September 24, 2012

New tools to open Facebook for businesses

As the largest social network, Facebook gets a lot of attention from businesses, but with the roll out of Facebook's Timeline a few months ago many businesses are seeing more frustration from the social space. Some may even be giving... >>