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BizReport | Email Marketing March 13, 2013

Study: Autoresponders on the outs with many brands

When it comes to responding to customer questions most brands aren't looking to auto-responders to fit the bill. That is both a blessing and a curse - because while most automated replies do not further a brand's identity at least... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Research archives November 13, 2012

Study: What Google's 'not provided' means for brands

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made... >>

BizReport | Advertising archives October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>

BizReport | Ecommerce archives September 12, 2012

Optify: Why planning for success isn't just a catch-phrase

There are any number of plaques, t-shirts and banners around the globe reiterating a phrase everyone knows: success is reached by first planning. That statement, while trite, is correct according to new data from Optify. Their new study of B2B... >>

BizReport | Ecommerce archives July 02, 2012

New tools offer additional reporting features for online, social

With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients.... >>

BizReport | Advertising archives June 13, 2012

Optify expands inbound marketing tools

Email is getting an upgrade thanks to an expansion and addition from marketing platform Optify. Releasing today, the new suite of tools is set up to expand Optify's existing inbound marketing platform and to add email options to the mix,... >>

BizReport | Social Marketing April 04, 2012

Top three tips to optimize social marketing efforts

Social networking is growing by leaps and bounds as consumers share information about the minutiae of their lives. But for brands, the social space is still an unknown. The logic of connecting with consumers already in the space has many... >>

BizReport | Social Marketing April 03, 2012

How social can impact search, display efforts

Search and display marketing have been the kingpins of online marketing for more than a decade now. But newer ad options are beginning to push toward the forefront, especially social marketing. I recently chatted with Anthony Joseph about trends in... >>

BizReport | Advertising archives February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel... >>

BizReport | Ecommerce archives November 17, 2011, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages.... >>

BizReport | Advertising archives September 21, 2011

How Optify's Partner Program may change agency options

Agencies looking for a little more bang for their online ad buck, Optify's new Partner Program may be a big hit. Through the program agencies can use the Optify platform as a value-added solution to improve SEO, site optimization and... >>

BizReport | Search Marketing August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are... >>

BizReport | Search Marketing June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With... >>

BizReport | Blogs & Content archives March 09, 2011

Newspaper finds success with keyword optimization

Newspapers should improve on their keyword campaigns and content optimization. That is the takeaway from a recent strategy between Optify and, the online home of the St. Petersburg Times and the Tampa Bay Times. Using Optify's solution the hub... >>

BizReport | Advertising archives December 30, 2010

Optify offers quick global campaign launch

From monitoring the impact of a campaign on organic search to tracking conversion rates, today's online merchant needs to be in the know. That means real-time information. SaaS provider Optify has upgraded their platform to give marketers more insight into... >>