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BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing February 09, 2017

Report: Shoppers want more SMS options

SMS and chatbots may hold the keys for upgraded customer interactions. That's the takeaway from a new OpenMarket report which indicates that about half of US and UK consumers would like to see more SMS and/or chatbot options for engagement... >>

BizReport | Mobile Marketing November 28, 2016

4 ways brands can improve SMS strategy

Though experts don't have crystal balls to foresee how 2017 will shake out, one thing is clear - in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based engagement strategies. Here... >>

BizReport | Mobile Marketing July 22, 2016

Top 3 tips to improve SMS strategy

SMS is such a simple form for communication that many brands skip over it in favor of rich media, video, and other interactive formats. But, according to one expert, SMS is not something businesses should skip. ... >>

BizReport | Mobile Marketing July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands... >>

BizReport | Advertising archives June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. ... >>

BizReport | Mobile Marketing April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone.... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

BizReport | Advertising archives February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. ... >>

BizReport | Mobile Marketing December 29, 2015

Top 4 mobile trends for 2016

It's a mobile world, and it is becoming more mobile every day. That's the takeaway from one OpenMarket exec who lays out the four mobile trends brands need to prep for 2016. ... >>

BizReport | Mobile Marketing May 27, 2015

Study: Consumers text for customer support

Consumers are turning to social media, email and online chat for customer support, but one new report indicates they're also turning back to something: texting. According to new data out from OpenMarket and Zipwhip mobile messaging is becoming a go-to... >>

BizReport | Ecommerce archives October 06, 2014

Ecomm Roundup: Customer Data and engagement tools

As more brands pushing the online space, more solutions are launching to address the problems of engagement and mobile data. This week two such solutions launch.... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Advertising archives July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>

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