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BizReport | Advertising February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates.... >>

BizReport | Advertising February 01, 2012

Offering may help brands reach resolution making customers

Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps... >>

BizReport | Advertising February 01, 2012

How Monetate's Agility Suite can improve experience

Just one month into 2012 and already the online space is abuzz with terms like real time data, improved customer experience; at the same time new tools are cropping up to help improve online experience by using this type of... >>

BizReport | Advertising January 31, 2012

eXelate, Nielsen Catalina enter partnership agreement

As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>

BizReport | Advertising January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising January 20, 2012

Google takes aim at sites that are 'top heavy' with ads

If your webpages contain too much advertising above the fold then Google will now start to penalize you in search results.... >>

BizReport | Advertising January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Advertising January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Blogs & Content January 17, 2012

NNA: More readers still prefer local content

When it comes to staying up to date on local happenings most of us still go to the newspaper first. That according to a recent National Newspaper Association and Reynolds Journalism Institute at the Missouri School of Journalism. According to... >>

BizReport | Ecommerce January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>

BizReport | Social Marketing January 09, 2012

Research: SMB social media use set to explode

The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Advertising January 06, 2012

Why brands need to get personal in 2012

Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of... >>

BizReport | Advertising January 06, 2012

Releases to simplify search, offer more customer data

Two new releases out this week should help online brands get a better handle on early 2012 campaigns. From Ginzametrics, a tool which should help optimize content in real time and from [x+1], the release of Origin 3.0 which is... >>

BizReport | Advertising January 03, 2012

How data collection improvements will impact 2012

Data collection is high on the radar of many marketers as we begin 2012. Proper data collection techniques, transparency and even how to better utilize the data collected online. I recently chatted with Krux Digital's Tom Chavez about trends in... >>

BizReport | Advertising December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>

BizReport | Advertising December 27, 2011

How data will impact 2012 for brands, merchants

With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>

BizReport | Advertising December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on... >>

BizReport | Advertising December 15, 2011

Platform optimizes sites for international traffic

In television and radio, experts used to say, '...if it plays in Peoria...', but as more international traffic pushes onto English-speaking websites the question is less Peoria but more Paris or Pashtour. Without proper integration those non-English speaking visitors won't... >>

BizReport | Advertising December 15, 2011

Mixpo release deploys surveys in ads

US consumers are spending more and more time with online video. So much so that Nielsen reports the amount of time spent streaming media is galloping forward while the number of people streaming is merely jogging along. However new releases... >>

BizReport | Ecommerce December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com.... >>

BizReport | Advertising December 07, 2011

Adometry integrations should free more customer data for marketers

A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships... >>

BizReport | Advertising December 06, 2011

Demandbase tool offers personalization assist

Personalized advertising has become a key phrase in 2011 marketing campaigns, but as the year has worn on brands have realized personalization is about much more than adding names or knowing how consumers have engaged in the past. A new... >>

BizReport | Advertising December 06, 2011

New tool divines human emotion for a better connection

In the world of social marketing the 'like' or 'retweet' seems to be the king of metrics. But are those metrics telling brands everything they need to know about a campaign? Not really. A new tool from MotiveQuest places human... >>

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