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BizReport | Advertising July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site... >>

BizReport | Advertising July 03, 2009

OPA releases new ad units

Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver... >>

BizReport | Advertising March 11, 2009

OPA proposes trio of new ad units

Hot on the heels of Google's launch of expandable display advertising, comes news from the Online Publishers Association that they are introducing a trio of new advertising units in the hope of boosting both creativity and revenue.... >>

BizReport | Blogs & Content January 09, 2009

OPA: Ads are more influential on premium content sites

Don't expect your randomly placed ad to have a huge impact on sales conversions. According to a new report from the Online Publishers Association the effectiveness scores for ads placed on premium content sites were significantly higher than ads placed... >>

BizReport | Research December 04, 2008

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. ... >>

BizReport | Research September 07, 2007

OPA re-designs and re-launches website

The Online Publishers Association has re-designed its website to expand the content and enhance the usability. ... >>

BizReport | Research June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>

BizReport | Mobile Marketing March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content.... >>

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