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BizReport | Advertising August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so... >>

BizReport | Internet July 28, 2016

Advertisers - beware the Olympics-related hashtag(s)

Wben is a Tweet not a Tweet and, in fact, an ad? That's a question that needs to be answered when it comes to the United States Olympic Committee's recent stance on hashtags.... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Ecommerce July 21, 2016

51% of Brits will be engaging with Olympics

More than half of UK consumers plan on getting involved with, or celebrating, the 2016 Olympics. However, research from Savvy highlights the challenges faced by marketers due to the time difference between Brazil and Britain. ... >>

BizReport | Advertising July 11, 2016

Olympics next big sporting event for advertisers to engage second-screeners

Research from RadiumOne reveals the Olympics will be another chance for advertisers to engage with second-screeners as Euro 2016 comes to an end. ... >>

BizReport | Mobile Marketing February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion... >>

BizReport | Ecommerce July 27, 2012

Earliest opening day for Harrods' Christmas World department

With just 150 days until Christmas and summer still evident for many in the northern hemisphere, what does one of the world's largest and most luxurious department stores do? It opens up the doors to its festive store.... >>

BizReport | Blogs & Content July 23, 2012

Yahoo to bring Olympics across screens this summer

Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo... >>

BizReport | Mobile Marketing July 20, 2012

Mobile web preferred to apps for on-the-go Olympics viewing

It is imperative that brands wishing to reach viewers of the 2012 Olympic Games consider those viewers' use of mobile devices because, says new research commissioned by mobile marketing firm Velti, this year will see much Olympic content viewed on... >>

BizReport | Ecommerce July 02, 2012

A third of restaurants "hidden" from Olympic visitors from lack of website

The 2012 London Olympics will see a huge influx of visitors to the UK, many of which will be lining the pockets of businesses up and down the country. But, according to the Livebookings European Dining Index, many restaurants in... >>

BizReport | Ecommerce June 18, 2012

London Olympics boosts traffic to money-saving website by 130%

The Olympics is generating increased interest from budget-conscious foreigners looking to save money when they visit the UK for the games. ... >>

BizReport | Blogs & Content March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo,... >>

BizReport | Law & Regulation September 24, 2008

2012 Olympics advertising restrictions "heavy handed"

If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow... >>

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