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BizReport | Advertising archives October 23, 2014

In a digital age Out of Home advertising memorable and complementary

Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising... >>

BizReport | Mobile Marketing March 26, 2012

Europe: QR Code interaction in outdoor ads way ahead of AR, NFC

Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or out-of-home (OOH), advertising is way ahead of others.... >>

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