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BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Advertising archives April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it... >>

BizReport | Social Marketing August 12, 2009

Top US advertisers embrace social networks

Many of the US's largest advertisers have become more accepting of marketing on social networking sites and, as such, are including them in their overall marketing strategies.... >>

BizReport | Email Marketing February 24, 2009

Is SWYN the new FTAF?

The forwarding of emails to friends (FTAF) has long been encouraged by email marketers, but with the rise of social networking and social media, might the use of 'Share With Your Network' (SWYN) functionality provide marketers with greater reach?... >>

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