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BizReport | Internet December 11, 2009

Number of online seniors rises 55% in last five years

In the last five years the number of seniors using the Internet has risen by over 50%, according to new data from Nielsen Online, catching up with their offline numbers. ... >>

BizReport | Trends & Ideas archives December 08, 2009

Nielsen: TV remains dominant screen

It's not quite time to discount the television and take it to the dump because even though online video viewing is up, the vast majority takes place on a television set, found Nielsen. ... >>

BizReport | Advertising archives November 03, 2009

Nielsen's PRIZM hooks up with online data platform

Proven offline techniques are finally being made available to online marketers to help increase the sophistication and accuracy of online consumer targeting.... >>

BizReport | Research archives June 10, 2009

Nielsen: Ad spending drops across all categories

Internet ad expenditure in the US dropped in the first quarter of this year, according to new data released by the Nielsen Co. While the Internet fared better than most, it wasn't the category with the smallest decline. ... >>

BizReport | Research archives May 28, 2009

Nielsen: Mommy blogger power grows

Recent research from Nielsen Online found that mommy bloggers are an online force to be reckoned with as their number, and power, continues to rise. ... >>

BizReport | Blogs & Content archives May 19, 2009

Nielsen: Mommy bloggers - the ones to watch

Mommy bloggers are an online force to be reckoned with, and their numbers are rising both in the online shopping world and across social media. Nielsen has recently published a list of what it considers to be the top Power... >>

BizReport | Blogs & Content archives April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that... >>

BizReport | Trends & Ideas archives February 26, 2009

Nielsen: America's video consumption at all time high

America's appetite for video isn't waning, according to new findings from Nielsen. If anything, it increased to record levels in the final quarter of 2008, as consumers digest programming on television, the Internet and their mobile devices.... >>

BizReport | Advertising archives February 17, 2009

Online dating pulls in more ads

As more and more consumers turn to online dating services to find their perfect match advertisers are logging on to perfect their ad campaigns. According to research from Nielsen Online more advertisers are turning to dating websites to find a... >>

BizReport | Ecommerce archives November 13, 2008

Nielsen: 80% of US adults have shopped online since May

Online shopping isn't going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.... >>

BizReport | Research archives November 04, 2008

Nielsen: Internet/TV complementary activities

The Internet hasn't killed the television... yet. In fact, according to a new study from Nielsen's newly-formed TV/Internet Convergence Panel, television viewing and using the Internet are complementary activities.... >>

BizReport | Research archives April 17, 2008

Nielsen reports on U.S. Internet usage

New data from Nielsen reveals interesting data about America’s online population of over 200 million Internet users.... >>

BizReport | Mobile Marketing March 05, 2008

23% mobile users recall ad encounter

According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise.... >>

BizReport | Research archives October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Research archives September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. ... >>

BizReport | Advertising archives July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them.... >>

BizReport | Advertising archives June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus.... >>

BizReport | Research archives February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

BizReport | Internet January 24, 2007

Internet An Ally, Not An Enemy, Of Television

Contrary to TV network fears, audiences are not being lured away by the Internet, concludes recent Nielsen research.... >>

BizReport | Email Marketing January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month.... >>

BizReport | Advertising archives December 15, 2006

Online Display Ads on the Increase

Financial services advertisers are still the big guns in online display ads, but the numbers are increasing for other sectors as well. In November more than 259 billion display ads were run online.... >>

BizReport | Advertising archives December 07, 2006

ABCE Abandons Page Impression Metric

From January, 2007 ABC Electronic will use unique visitor statistics in place of page impressions.... >>

BizReport | Research archives November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. ... >>

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