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BizReport | Advertising January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and... >>

BizReport | Advertising December 21, 2009

Forecast: Video to become dominant in 2010

Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast Vice President of Marketing Bryan Hjelm believes... >>

BizReport | Research December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online... >>

BizReport | Ecommerce November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the... >>

BizReport | Research November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new... >>

BizReport | Social Marketing October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than... >>

BizReport | Advertising October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Advertising October 14, 2009

Nielsen: Video viewing up nearly 25%

There is no time like the present to stop thinking about video advertising and jump into the fray. According to a new report from Nielsen Online, the time spent with online video, per viewer, increased 25% from September 2008 through... >>

BizReport | Social Marketing October 12, 2009

Nielsen: Consumers using social to navigate

When it comes to navigating the Internet, consumers aren't only relying on search engines, direct navigation or links from email. According to a recent report from Nielsen Online, social consumers are increasingly using their social networks to navigate the Web,... >>

BizReport | Mobile Marketing October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just... >>

BizReport | Social Marketing September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That... >>

BizReport | Research September 18, 2009

Digsby integrates Facebook to user desktops

Social marketers will be interested in a new release from dotSyntax's Digsby, which allows consumers to interact with Facebook feeds direct from their desktops. By allowing consumers to interact from the desktop should create a more engaged social audience, which... >>

BizReport | Mobile Marketing September 16, 2009

Internet Marketing 101: Why mobile search is different than typical search

Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet... >>

BizReport | Search Marketing August 13, 2009

Nielsen: Bing still showing growth

When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with... >>

BizReport | Research August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35%... >>

BizReport | Advertising July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world.... >>

BizReport | Research July 07, 2009

Nielsen: Kids spending more time online

If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the... >>

BizReport | Research June 15, 2009

Nielsen: Older consumers like longer video clips

New research out from Nielsen Online could change the way marketers and content providers distribute video to consumers. According to the report older consumers like longer video content. Prior reports have shown that shorter content is the preferred type, but... >>

BizReport | Advertising June 08, 2009

UK display advertising activity rises in Q1 09

New figures released by Nielsen Online show a rise in the level of display advertising activity in the UK during the first few months of this year. ... >>

BizReport | Social Marketing June 03, 2009

Facebook, MySpace fight for top ranking

The two biggest social networks have distinctive offerings for marketers: engagement with video and engagement with site. According to a new report from Nielsen, MySpace continues to be the go-to social network for video, but Facebook has seem time spent... >>

BizReport | Blogs & Content March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With... >>

BizReport | Social Marketing February 03, 2009

Report: Facebook users more engaged than MySpacers

MySpace may still have more name recognition than Facebook but Facebook now has one ranking that MySpace is likely to want: engagement time. According to the latest data from Nielsen Online Facebook users are more engaged with the site than... >>

BizReport | Advertising January 28, 2009

Nielsen: Online newspaper traffic up 16%

Paper-copy circulation of most daily newspapers may be dropping, but their online circulation is rising. According to the latest numbers from Nielsen Online year over year traffic to the top online newspaper websites grew 16%.... >>

BizReport | Ecommerce December 19, 2008

Nielsen: Reviews read by 81% of consumers

Online reviews are becoming even more important when it comes to online shopping. According to a new report from Nielsen Online, consumers reviews are ready by 81% of online shopping. Reviews become even more important when you take into account... >>

BizReport | Viral Marketing December 18, 2008

Weekdays are more popular for video viewing

While many consumers use weekends to catch up on TiVo'd programming, online videos are saved for weekday viewing. According to new research from Nielsen Online, users are most likely to view online video clips Monday - Friday from 9am -... >>

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