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BizReport | Blogs & Content archives November 17, 2011

Video getting more play but viewer numbers stabilizing

The number of video views and the amount of time spent with video continues to show sharp increases, but one report indicates the number of viewers isn't increasing as quickly. How is time spent showing such a large increase then?... >>

BizReport | Research archives May 31, 2011

Report: Where MySpace, Texting, Voice still engage

MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are... >>

BizReport | Advertising archives May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options.... >>

BizReport | Advertising archives August 18, 2010

AdGent release ups engagement through pre-stitial ads

This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to... >>

BizReport | Email Marketing August 09, 2010

Is your email campaign tablet ready?

Apple's iPad may have been the biggest, at least so far, but more tablets are headed into consumers' hands and that means marketers need to be ready. All advertisers have had to make adjustments to smart-devices, whether rich media, video... >>

BizReport | Research archives August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

BizReport | Social Marketing April 21, 2010

Report: Social media increases intent to purchase

A new way to target gaming and social consumers just launched from monetization solution Offerpal Media: a display ad network focused on social media. This could help marketers get a better grasp on social marketing, an area which shows tremendous... >>

BizReport | Ecommerce archives November 19, 2009

Ho-Ho-Humbug for etailers this holiday season?

Etailers hoping the upcoming holiday shopping rush will present a huge, well, present to their bottom lines this year may wind up with little more than coal in their registers. According to a recent Nielsen report the upcoming holiday season... >>

BizReport | Ecommerce archives September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must... >>

BizReport | Research archives September 03, 2009

Is this a good time to target the housing market?

After several months of bad headlines about the housing market it seems that things are beginning to uptick, at least for American househunters and real estate professionals. According to the Nielsen Company new home sales were up in July and... >>

BizReport | Research archives July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer... >>

BizReport | Advertising archives June 19, 2009

Nielsen: Consumer goods increase online spend

Consumers goods advertisers are pushing more dollars online. According to new research from The Nielsen Company over the past two years consumer goods marketers have increased their online spend by more than 50% to reach just over $156 million. However,... >>

BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Research archives June 01, 2009

Nielsen: Consumers cut TV for online video, vice versa

Consumers may be spending less time watching their favorite television programs in order to watch online, but the reverse is also true. And when something interesting to a consumer is offered on television but not online, time spent with online... >>

BizReport | Mobile Marketing February 20, 2009

Tellabs: Mobile connectivity seen as necessary

Here's the best reason yet to get into mobile marketing: according to a recent study by Tellabs mobile data services, specifically Internet connectivity, are seen as necessities by consumers. Researchers found that what used to be considered a luxury is... >>