According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise.... >>

BizReport | Research October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Research September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. ... >>

BizReport | Advertising July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them.... >>

BizReport | Advertising June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus.... >>

BizReport | Research February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

BizReport | Internet January 24, 2007

Internet An Ally, Not An Enemy, Of Television

Contrary to TV network fears, audiences are not being lured away by the Internet, concludes recent Nielsen research.... >>

BizReport | Email Marketing January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month.... >>

BizReport | Advertising December 15, 2006

Online Display Ads on the Increase

Financial services advertisers are still the big guns in online display ads, but the numbers are increasing for other sectors as well. In November more than 259 billion display ads were run online.... >>

BizReport | Advertising December 07, 2006

ABCE Abandons Page Impression Metric

From January, 2007 ABC Electronic will use unique visitor statistics in place of page impressions.... >>

BizReport | Research November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. ... >>

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