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BizReport | Advertising archives October 21, 2014
Ad Roundup: Mobile video and retargeting solutions
Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. ... >>
BizReport | Advertising archives September 22, 2014
Programmatic spending skyrockets through Nexage Markeplace
Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result... >>
BizReport | Mobile Marketing September 05, 2014
Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket
In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. ... >>
BizReport | Mobile Marketing August 13, 2014
Mobile Roundup: App monetization, Cross-channel help and private mobile numbers
Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.... >>
BizReport | Ecommerce archives February 13, 2014
Nexage: 2013 holidays pushed more brands into mobile
Just over $46 billion was spent online over the 2013 holidays according to comScore, and mobile was a nice slice of the retail pie. Bigcommerce reports mobile spending was up by about 50% over the holiday season. The big news,... >>
BizReport | Mobile Marketing December 16, 2013
Reports: Mobile influence is growing
According to new data from WalkerSands, most consumers (42%) are carrying - at most - $20 in their wallets. The 2014 Future of Retail Study shows about 20% are carrying zero cash while 39% carry between $21 and $100. The... >>
BizReport | Mobile Marketing September 18, 2013
Ad Roundup: Targeting solutions increase mobile's power
In mobile, targeting is imperative. Two targeting solutions and increasing the power of mobile targeting.... >>
BizReport | Mobile Marketing August 09, 2013
Top 3 mobile RTB tips
Mobile and online RTB are similar but should not be approached in exactly the same way, according to one expert. Mobile RTB exchanges have a critical role in sourcing, enriching, and delivering identifier, contextual, behavioral and location data. As a... >>
BizReport | Mobile Marketing August 08, 2013
Nexage: How mobile RTB is pushing audiences, spending
According to some experts, programmatic - or real time bidding (RTB) - advertising spends will account for at least half the mobile ad spend with in the next few years. This increase in RTB spending is pushed by the data... >>
BizReport | Advertising archives July 17, 2013
Ad Roundup: RTB spending up, partnership to up engagement
This week, data out from a leading advertising exchange underlines the importance of budget control and real time bidding. Meanwhile, a new partnership should also help advertisers up the engagement level of their lists.... >>
BizReport | Mobile Marketing January 17, 2013
Nexage numbers may indicate strength of mobile RTB
New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting revenue growth of 171% through 2012. In addition, the company reports volume growth of 72% and demand... >>
BizReport | Research archives December 12, 2012
Nexage: LBS shows strong growth
With more consumers converting from feature to smartphones and adopting tablets to stay hyper connected, it is no surprise that advertisers and brands are also pushing hard into the mobile space. According to a new report from Nexage, mobile CPMs... >>
BizReport | Advertising archives November 06, 2012
Nexage connects brands, consumers through ads
A new release from Nexage could ease some brands' transition into the mobile space by offering better targeting and ad options. Called Nexage Connect, the platform uses flexible APIs and uses third party data for targeting options; and, through a... >>
BizReport | Mobile Marketing October 01, 2012
Brands: Why you need more than traditional metrics in mobile
In the mobile space more and more advertisers are asking for metrics - click-thrus, conversion rates and engagement levels; they're also asking how many consumers are using iOS vs. Android. But one expert insists mobile brands need to dive even... >>
BizReport | Mobile Marketing April 04, 2012
Nexage releases RTB reporting, screening options for mobile
A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>
BizReport | Mobile Marketing February 06, 2012
Nexage: 100 billion ads requested
Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>
BizReport | Mobile Marketing February 01, 2012
Expert: Mobile space becoming more proficient
As the mobile space matures brands are becoming more efficient with their time and budgets. Part of that efficiency is attributable to growing real time bidding options within mobile. ... >>
BizReport | Mobile Marketing January 16, 2012
eMarketer: Ad-supported content to skyrocket through 2015
The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According... >>
BizReport | Email Marketing December 14, 2011
RTB, ecommerce options may open more mobile wallets
New data finds consumers are spending with mobile content - magazines, newspapers, etc. - than they are with printed copies. That news will push more brands into the mobile space, to engage consumers with more content as well as shopping... >>
BizReport | Advertising archives November 10, 2011
Reports find where ads appear, location provided pushes engagement
In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>
BizReport | Advertising archives September 28, 2011
BrightRoll, SpotXchange, Nexage offer RTB ad options
Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange... >>
BizReport | Ecommerce archives September 14, 2011
New partnerships up the ante for retail brands online
Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. ... >>
BizReport | Mobile Marketing August 25, 2011
Chatting apps and video options changing the face of mobile
One of the most rapidly changing areas of online marketing is the mobile space. Consumers are switching from smartphones to tablets, consuming more content and looking for better ways to shop and obtain branded information; that is pushing brands to... >>
BizReport | Mobile Marketing August 11, 2011
Mobile tools may make app process simpler
Two new releases in the mobile space may help brands engage with consumers at a more economical cost. Both toolsets are made up to create mobile applications for branded content, products and information; with more consumers connecting through mobile devices... >>
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