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BizReport | Advertising archives July 12, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, three platform upgrades which should help brands increase their understanding of the consumer base, which should help to improve engagement. ... >>

BizReport | Social Marketing June 16, 2016

Study: Movie-watchers engaged by Twitter

While some experts insists the shortened attention span of social network Twitter may not be great for advertisers, one new report suggests highly targeted Twitter-based campaigns may be working, especially in one vertical. ... >>

BizReport | Advertising archives March 10, 2016

Ecommerce Roundup: Tools for data, payments

In today's ecommerce roundup, a trio of announcements and partnerships that will give online retailers better access to customer data and payment options. ... >>

BizReport | Ecommerce archives August 26, 2015

Study: Content, page loads reduce brand trust

In the game of trust building something new is beginning to build - and takeaway - brands' trust: user experience. That's the takeaway from a new Neustar study which indicates a shoppers online experience - from brands' content to identification... >>

BizReport | Ecommerce archives April 13, 2015

Marketo, Neustar partner for precision targeting

A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time.... >>

BizReport | Advertising archives February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands... >>

BizReport | Advertising archives September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement.... >>

BizReport | Ecommerce archives July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>

BizReport | Social Marketing June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels.... >>

BizReport | Advertising archives March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Ecommerce archives March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Ecommerce archives February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014.... >>

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