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BizReport | Advertising June 24, 2011

How social insights are changing social marketing

Being is the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. Rather than... >>

BizReport | Social Marketing February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there... >>

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