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BizReport | Research archives January 21, 2011

Survey finds American still worried about work

A happy consumer is good for the brand. In university or grad school, most marketers learned a trope similar to that. Since the 2008 recession, brands have been looking desperately for happy consumers, but have had very little luck in... >>

BizReport | Social Marketing April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring?... >>

BizReport | Social Marketing December 19, 2008

NetPop profiles Chinese social networkers

Not all social networkers are created equally, especially when social marketers are in different countries than the social networkers in question. New research from Netpop profiles Chinese social networkers; these social dwellers are one of the fastest growing demographics in... >>

BizReport | Social Marketing December 15, 2008

Netpop: Anatomy of a social networker

Over 40 million Americans now contribute to social networking sites in one form or another, according to a new report from Netpop Research, making them a lucrative market for advertisers. So what does the average social networker look like? ... >>

BizReport | Social Marketing December 12, 2008

NetPop: Social Networks grow 93%

Social networking may be nearing the saturation point, but it still offers advertisers an interesting avenue. Because social networks are still growing substantially, marketers have the chance to fully engage the social audience.... >>

BizReport | Research archives October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports.... >>