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BizReport | Social Marketing May 13, 2008

Hitwise: MySpace takes 3/4 of the social networking pie

It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April.... >>

BizReport | Social Marketing April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles.... >>

BizReport | Social Marketing January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise.... >>

BizReport | Social Marketing December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year.... >>

BizReport | Social Marketing November 15, 2007

Facebook shows 125% growth year over year

MySpace may be the grandfather of all social networks, but another social platform is catching up fast. According to new research from Nielsen//Netratings, Facebook posted the largest growth year over year for October.... >>

BizReport | Social Marketing November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members.... >>

BizReport | Mobile Marketing September 26, 2007

MySpace launches mobile platform

The Internet's top social network is launching a new, mobile space. The move could solidify MySpace's place in the social realm, much like Google has been crowned the king of the search realm.... >>

BizReport | Social Marketing September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings.... >>

BizReport | Social Marketing September 21, 2007

Teens who visit MySpace and Facebook return more often

The most recent report from online metrics firm Nielsen//Netratings indicates that marketers may have more luck targeting users who visit more than one social networking hub. ... >>

BizReport | Social Marketing September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles.... >>

BizReport | Research September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.... >>

BizReport | Social Marketing August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week.... >>

BizReport | Social Marketing August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report.... >>

BizReport | Social Marketing August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. ... >>

BizReport | Social Marketing July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according... >>

BizReport | Social Marketing July 16, 2007

Advertisers disappointed with Facebook's CTR

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads?... >>

BizReport | Social Marketing June 26, 2007

Social networking sites attract different class of members

Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook.... >>

BizReport | Social Marketing June 22, 2007

Online social networkers 'chronically unfaithful'

Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles.... >>

BizReport | Research June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it.... >>

BizReport | Social Marketing June 05, 2007

Social networking is popular with business people

Forget the morning coffee clatch or afternoons spent at the watercooler, today's business professionals - the demographic that most marketers want to appeal to - are socializing online. According to a new study, social networks are the key to targeting... >>

BizReport | Latest Headlines May 22, 2007

MySpace to release sex offender data

Facing demands from attorney generals from eight states, MySpace.com has announced that it will provide the data on registered sex offenders it has found using the popular social networking website. With its 177 million registered users, the site has become... >>

BizReport | Social Marketing May 22, 2007

Facebook traffic shows huge increase

MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006.... >>

BizReport | Viral Marketing May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series.... >>

BizReport | Social Marketing May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content.... >>

BizReport | Advertising May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game.... >>

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