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BizReport | Advertising archives April 19, 2012
Top 3 tips to improve video ads
With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the... >>
BizReport | Viral Marketing April 18, 2012
Brands: Should you allow viewers to skip your ads?
Consumers don't want to wait, that is the logic behind new ad technologies that allow consumers to skip video ads. But, according to one industry expert, this 'skipping' may actually be detrimental to brands. So, to skip or not to... >>
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