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BizReport | Ecommerce archives February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>

BizReport | Research archives June 10, 2014

E-Comm Roundup: Enhanced targeting lead new efforts

This week ecommerce is getting a facelift thanks to two hubs focused on data and targeting. Here are the details:... >>

BizReport | Ecommerce archives December 27, 2010

How etailers can improve advertising in 2011

Heading in to 2011, marketers should be thinking more about personalization and less about generic, mass mailings. Sound like a statement that should have been made five years ago? Actually, it was a five-year-ago statement, but many marketers are still... >>