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BizReport | Ecommerce January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping... >>

BizReport | Advertising archives November 13, 2019

Study: Senses important for in-store sales

Have the right experience, both online and offline, has been shown to improve overall conversion numbers. But, it may come as a surprise that for in-store shoppers the senses are a big part of the experience. In fact, according to... >>

BizReport | Ecommerce archives January 15, 2019

Study: To get shoppers in-store, up the experience

According to a new report, the sensory experience - being able to not only see but touch and try on items - is key to shoppers choosing to come into stores or shopping online. In fact more than three-quarters (78%)... >>

BizReport | Research archives June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly,... >>

BizReport | Ecommerce archives November 21, 2016

Top 3 tips to improve in-store personalization

While mobile and online shopping are expected to see the biggest spending increases this holiday, in-store remains key for retailers. Here are three tips to help improve in-store personalization. ... >>

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