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Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>
Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>
Eighty percent of mothers in the UK shop online for themselves and their children once or twice every month, reveals a new survey by flash sale website Casabu in association with Mumsnet, and almost half shop via smartphone.... >>
New research confirms what most mothers already know - motherhood changes your life. But what advertisers might not know is that motherhood also impacts mothers' traditional media usage, driving them towards digital channels. ... >>
A new study out from Starcom MediaVest Group and Yahoo indicates global moms are finding technology both a help and a hindrance. Researchers surveyed 4,000 mothers around the globe; they found that most moms are both finding technology a way... >>
There are many trite sayings about the importance of mothers. New data from Nielsen backs up the trite with some hard facts. Primary among the findings: moms in America are the center of online as well as offline life for... >>
Today's soccer mom isn't the same as a soccer mom from 2001, 1991 or 1951. Today's mom is active online, can be a brand advocate and is likely to advise other moms on helpful products or services. But moms still... >>
While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now... >>
When it comes to Mom Marketing, the Internet is the place to be. That is the takeaway from a new Burst Media survey, in which nearly half of the moms surveyed reported the Internet is crucial to their daily routines... >>
When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing -... >>
When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or... >>
This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social... >>
Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery... >>
- Cardiff University beats prestigious Oxford in online presence stakes
- Report: SMBs missing out on mobile commerce
- Reports: Consumers want television everywhere
- SMBs: The marketplace is getting tougher
- Platforms hope to push interactivity
- How password security is changing ecommerce
- Gracenote releases video APIs
- Enhanced data, engagement behind 3 new releases
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