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BizReport | Social Marketing April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>

BizReport | Mobile Marketing September 02, 2012

Mobile moms' new tool for back-to-school shopping

Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>

BizReport | Ecommerce August 01, 2012

80% of mothers in UK shop online every month

Eighty percent of mothers in the UK shop online for themselves and their children once or twice every month, reveals a new survey by flash sale website Casabu in association with Mumsnet, and almost half shop via smartphone.... >>

BizReport | Internet June 28, 2012

BabyCenter reveals UK Media Mum's technology traits

New research confirms what most mothers already know - motherhood changes your life. But what advertisers might not know is that motherhood also impacts mothers' traditional media usage, driving them towards digital channels. ... >>

BizReport | Research June 21, 2012

Study: Moms find tech engaging, distracting

A new study out from Starcom MediaVest Group and Yahoo indicates global moms are finding technology both a help and a hindrance. Researchers surveyed 4,000 mothers around the globe; they found that most moms are both finding technology a way... >>

BizReport | Social Marketing May 14, 2012

Nielsen: Mom center of online, offline life for families

There are many trite sayings about the importance of mothers. New data from Nielsen backs up the trite with some hard facts. Primary among the findings: moms in America are the center of online as well as offline life for... >>

BizReport | Advertising November 04, 2011

How to engage socially active moms

Today's soccer mom isn't the same as a soccer mom from 2001, 1991 or 1951. Today's mom is active online, can be a brand advocate and is likely to advise other moms on helpful products or services. But moms still... >>

BizReport | Ecommerce November 03, 2011

Why brands need to know social networking moms

While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now... >>

BizReport | Research February 15, 2011

Burst survey: What makes moms click?

When it comes to Mom Marketing, the Internet is the place to be. That is the takeaway from a new Burst Media survey, in which nearly half of the moms surveyed reported the Internet is crucial to their daily routines... >>

BizReport | Social Marketing June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing -... >>

BizReport | Social Marketing January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or... >>

BizReport | Social Marketing November 17, 2009

Survey: Moms trust friends, not networks

This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social... >>

BizReport | Advertising May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery... >>

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