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BizReport | Mobile Marketing September 29, 2017

More mobile customers going into stores

While many marketers believe mobile consumers are pushing more of their buying activities online, new data out from MocoSpace indicates that, for at least one purchase, mobile consumers are going into stores. That purchase is for mobile phones. ... >>

BizReport | Research archives May 23, 2012

Why gaming keeps growing in the US

It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to game...to kill time. ... >>

BizReport | Mobile Marketing March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>

BizReport | Mobile Marketing February 29, 2012

Survey: African-Americans more influenced by mobile

Hey, Hollywood, you might want to take note of a certain demographic for that next movie release. New data from Briabe Mobile and MocoSpace find the African American demographic are more likely than any other to use mobiles when making... >>

BizReport | Research archives February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>

BizReport | Mobile Marketing January 09, 2012

Report: Gamers playing more on mobiles

When it comes to playing games, more people are pulling out mobile devices than ever before. And we aren't just talking about traditional favorites like Bejewelled or Tetris - although those are still getting heavy play. Games like 'Street Wars'... >>

BizReport | Mobile Marketing December 20, 2011

Mobile purchases for real and virtual goods up

There is more going on in the mobile realm than texting and social networking - although those are two of the hottest mobile areas. Game playing and shopping are two other hot areas, with some consumers shopping for virtual goods... >>

BizReport | Blogs & Content archives October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>

BizReport | Social Marketing September 12, 2011

Report: African-Americans biggest virtual goods spenders

By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics... >>

BizReport | Research archives August 15, 2011

Movie makers may want to pay more attention to mobile, Hispanic demos

Summer is winding down in the US, and so is the blockbuster movie season. But, as Hollywood looks ahead to the holiday season, ad-makers may want to push to target more of the Hispanic and mobile demographics. According to a... >>

BizReport | Mobile Marketing June 24, 2011

20M mobile gamers and climbing, says MocoSpace

Mobile gaming continues to push the limits, especially via browser. MocoSpace says their platform has surpassed the 20 million member mark. That number may not seem huge, but nearly accounts for one-third of the smartphone user base as defined by... >>

BizReport | Research archives May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>

BizReport | Blogs & Content archives April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>

BizReport | Blogs & Content archives March 24, 2011

HTML5 Mobile Game Developer Fund announced first recipients

You don't have to be a rocket scientist - or a teen/tween - to know that gaming is hot. But as more consumers move into the gaming space, developers and advertisers are looking for more ways to interact and engage.... >>

BizReport | Social Marketing February 04, 2011

MocoSpace interested in MySpace acquisition says CEO

A suitor may be at the door of MySpace. Once talked about as the space to be online, MySpace has fallen on hard times the past couple of years. As Facebook has taken social networking to new heights and Twitter... >>

BizReport | Mobile Marketing February 01, 2011

Increase in mobile gaming sign of the times?

It used to be that when people talked about multi-tasking they were talking about work. Juggling year-end reports with new ad campaign duties or handling customer service calls in the midst of writing a press release. Today multi-tasking has taken... >>

BizReport | Mobile Marketing January 17, 2011

Survey finds top mobile brands aren't what many expect

Mobile consumers are more likely to be young than old, so the biggest mobile brands are probably skewing that way, too, correct? Not really. According to a recent survey from Briabe Media and MocoSpace the biggest brands in mobile are... >>

BizReport | Ecommerce archives December 16, 2010

Survey answers who's spending, who's not this Christmas

This holiday season it seems as if everyone is spending, but a new survey from MocoSpace and Briabe Media sheds more focused light on who, exactly, is spending and how they're doing it. Turns out, the over 30 crowd are... >>

BizReport | Blogs & Content archives November 10, 2010

MocoSpace: Gamers spending more outside socnets

When it comes to online gaming, the big money as of late is in virtual goods purchasing. Because of that many game publishers and even advertisers have gone into the social space as well, but they may be in the... >>

BizReport | Social Marketing September 23, 2010

MocoSpace funding paves way for in-browser social games

A $3.5 million funding boost from SoftBank Capital may give MocoSpace even more to offer from a social gaming front. The funding round will help MocoSpace expand their social gaming mobile platform; the company is planning a browser-based mobile-social gaming... >>

BizReport | Mobile Marketing May 24, 2010

Experts react to Google/AdMob deal

Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't... >>

BizReport | Mobile Marketing May 21, 2010

MocoSpace launches chatting app

There's a new way for consumers using Android phones to connect: a chatting app from mobile social network MocoSpace. The company launched its first Android-based chat app this week, giving consumers more ways to connect with favorite social hubs and... >>

BizReport | Mobile Marketing April 30, 2010

MocoSpace: Smartphones set to overtake feature phones

When it comes to communication everyone, it seems, wants constant connectivity. But more than that, a new report from MocoSpace indicates that it isn't just connection; consumers now want the ability to do more than talk and they want smartphones... >>

BizReport | Mobile Marketing February 12, 2010

Report: Mobile survey gets 20,000 responses

If you're still on the fence about mobile marketing a new report from mobile community MocoSpace may change your mind. The mobile network polled its members via their handsets and received 20,000 responses. Considering that many email polls, 'traditional' social... >>

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