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BizReport | Mobile Marketing February 05, 2009

Foresee Results: Shopping in-store with mobiles 'next big thing'

New research from ForeSee Results has revealed that in-store shoppers who use their mobile phone as part of their shopping experience are 6% more likely to buy something in the store. ... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

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