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BizReport | Mobile Marketing February 16, 2018

Top 3 Problems Frictionless Media Companies Are Solving

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and... >>

BizReport | Mobile Marketing May 22, 2014

Launch brings monetization to mobile screens

Over the past eighteen months brands have been looking for new ways to monetize consumers' oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz - because those screens are two of... >>

BizReport | Mobile Marketing January 23, 2014

Home screens a hot spot for mobile

A new infographic out from Mobile Posse underlines the importance of the home screen for mobile brands. According to their data a 1X1 inch square of the mobile home screen could be worth up to $16 billion - and many... >>

BizReport | Mobile Marketing June 04, 2013

Mobile Posse: Home screen pushing app use

The main page of a consumers' mobile device may be more important than many marketers originally thought. New data out from Mobile Posse and Arbitron Mobile finds that the home messaging screen is driving app usage.... >>