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BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Advertising archives May 29, 2012

Release offers buy-it-now in Private Marketplace format

A new release from MoPub may change the way advertisers interact with consumers via the mobile space. MoPub's Private Marketplace offering is similar to the buy-it-now format available from online auction hubs like eBay. ... >>

BizReport | Blogs & Content archives December 09, 2011

Gaming growing in popularity, moves to help advertisers engage

Gaming isn't just for fun anymore. A growing number of people are downloading 'edutainment' apps - to help their children learn numbers, shapes, letters, reading, math and the list goes on. Added to that are social games - which are... >>

BizReport | Mobile Marketing October 28, 2011

MoPub releases RTB option for mobile

With more than three-quarters of the American consumer base having a mobile phone and many of those consumers quickly adopting smartphones, advertisers and publishers are looking for more options to advertise within the space. A new offering from MoPub Marketplace... >>

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