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BizReport | Advertising archives September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>

BizReport | Social Marketing July 18, 2013

Mixpo pushes social syndication to market

For those of you in the social space - isn't that all of us by now? - there is a new tool that may help push the right content to the right people. It's a social syndication suite of tools,... >>

BizReport | Advertising archives June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad... >>

BizReport | Advertising archives June 08, 2012

Brightroll: Video advertisers believe digital as important as TV

New data out from Brightroll indicates more video advertisers are seeing the benefits of digital - so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. ... >>

BizReport | Blogs & Content archives April 06, 2012

New offerings could help video ROI just in time for May sweeps

May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>

BizReport | Viral Marketing December 27, 2011

Top 3 Video trends for 2012

Viewers streamed to the Internet to watch original content, film trailers/behind-the-scenes previews and other clips in record numbers throughout 2011. More television programming hit online platforms, as well, but short-form content was still the big winner for consumption. What can... >>

BizReport | Advertising archives December 15, 2011

Mixpo release deploys surveys in ads

US consumers are spending more and more time with online video. So much so that Nielsen reports the amount of time spent streaming media is galloping forward while the number of people streaming is merely jogging along. However new releases... >>

BizReport | Viral Marketing December 02, 2011

Two services to improve video ad delivery

Acording to comScore Americans watched more than 21 hours of streaming video each during October; 184 million viewers tuned in to watch more than 42 billion video clips for the month. The continued adoption rate of video makes it an... >>

BizReport | Advertising archives September 20, 2011

Mixpo offers real time video solution

A new solution from Mixpo, called SmartVideo, may help brands better traverse the video space. The platform allows users to create and launch video campaigns across screens (mobile, computer, tablet) and in any advertising format. The ads are also tailored... >>

BizReport | Blogs & Content archives November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Advertising archives October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Advertising archives September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local... >>

BizReport | Advertising archives August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers.... >>

BizReport | Advertising archives June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance... >>

BizReport | Viral Marketing September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video... >>

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