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BizReport | Advertising June 17, 2015

Study: Terrestrial radio out, streaming in

It may not come as a surprise that fewer and fewer consumers are listening to their AM/FM radios any longer, but it may surprise some that many of these listeners are choosing online streaming services and even listening to the... >>

BizReport | Advertising November 10, 2014

How to turn data into intelligence

Until recently, consumer profiles that marketers target have been limited because data wasn't being synched globally, or not all the data was being captured. The more data that ad tech professionals can gather, the better and more sophisticated the targeting... >>

BizReport | Blogs & Content November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Ecommerce June 11, 2014

Advertising Roundup: Data, data, data

Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how:... >>

BizReport | Mobile Marketing November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's... >>

BizReport | Mobile Marketing November 11, 2013

Expert: Why mobile brands need RTB options

While Real Time Bidding (RTB) for advertisers is still in the early stages, it is evolving rapidly. According to one expert, RTB's advantages are key to improving not only online but mobile campaign performance. ... >>

BizReport | Ecommerce December 16, 2011

2011 Holiday trends: mobile, deals, gadgets

With just over a week until the present-ripping feeding frenzy of Christmas morning, merchants online and off are pushing last minute sales, re-stocking shelves and tweaking ad campaigns. Is it working? Seven days, so far, have pushing the $1 billion... >>

BizReport | Advertising October 25, 2011

Vizu taps Mirror Image for real-time analytics

A new partnership between Mirror Image Internet and Vizo may help brand advertisers optimize and measure campaigns in real-time. Mirror Image will power Vizu's Brand Advertising Effectiveness Platform through their Edge Computing Framework, improving the effectiveness of the platform. ... >>