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BizReport | Research archives January 28, 2016

Report: Top 4 Millennial trends to watch

The Millennial generation is diverging from Gen Y and X and especially Baby Boomers. Here's what marketers need to know about Millennials. ... >>

BizReport | Ecommerce archives July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>

BizReport | Research archives January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top... >>

BizReport | Advertising archives March 22, 2012

How to reach fast-growing Hispanic audience

Over the past twelve years there has been strong growth in the Hispanic demographic in the United States; the demo has increased by 43% since 2000. Their spending power is also on the rise, so advertisers, this is definitely a... >>

BizReport | Advertising archives November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare... >>

BizReport | Research archives November 06, 2008

Study uncovers Digital Divas

Women outnumber men on the Internet, so it's no surprise that more and more studies are being conducted into the behavior of women in the digital world. A recent study delved deep to discover a demographic that is gadget-heavy, tech-savvy... >>