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BizReport | Mobile Marketing February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.... >>

BizReport | Loyalty Marketing October 21, 2011

How to create loyal Millennials for your brand

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers.... >>

BizReport | Loyalty Marketing November 01, 2010

Millennials reward brand excellence with loyalty

Ask a Millennial what it is about a brand that will make them buy it and stay loyal and the answer is simple - trust and excellence. They'll even help spread the word. However, if a brand should fall foul... >>

BizReport | Blogs & Content November 25, 2008

Report: Journalists turn to social media

More consumers are turning to the Internet for their daily fix of information and more young journalists are turning to social media tools to attract new readers. This combination could help marketers reach more consumers in a shorter amount of... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

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