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BizReport | Advertising December 07, 2015

Marketers spending six times more on video to reach Millennials

Advertisers are keen to engage Millennials, but to what extent? New research from ad data and analysis firm Turn highlights just how much more advertisers are spending to reach this valuable demographic.... >>

BizReport | Ecommerce November 27, 2015

50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to.... >>

BizReport | Advertising October 23, 2015

Millennials demonstrate highest levels of trust in advertising

Trust for advertising has its highest levels among Millennials, according to recent research released by Nielsen, and not just for online channels. ... >>

BizReport | Social Marketing September 09, 2015

Top 3 tips to engage Millennials via social media

Millennials are arguably the most connected generation - ever. They've grown up with cell phones, email and the Internet and have are among the earliest adopters of new technology - all of which makes them very valuable to brands. One... >>

BizReport | Advertising August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Advertising August 20, 2015

Millennials believe ads are increasingly relevant

According to new research from Acxiom, younger consumers are more likely to believe advertising is becoming more relevant to them.... >>

BizReport | Advertising August 19, 2015

Adroit: Advertisers should avoid pigeonholing Millennials

Despite differences in age, new research from performance marketing tech firm Adroit shows that, whatever generation a person is pigeonholed into, their response to advertising is remarkably similar.... >>

BizReport | Advertising July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. ... >>

BizReport | Ecommerce July 03, 2015

Research uncovers ways in which Millennials 'game' e-commerce

New research uncovers the sneaky tricks Millennials employ online to get the best prices and discounts.... >>

BizReport | Mobile Marketing May 04, 2015

Millennials want convenient, functional and relevant mobile app experience

How Millennials view a company and its products can be significantly influenced by the app experience it provides, according to a new report from Oracle. ... >>

BizReport | Mobile Marketing March 31, 2015

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership.... >>

BizReport | Trends & Ideas March 25, 2015

29% of Millennials never read print newspapers

Almost 3 in 10 Millennials never read print newspapers, according to a recent survey into newspaper format and readership attitudes by location-based mobile platform Retale.... >>

BizReport | Mobile Marketing March 20, 2015

32% of Millennials spend 5 hours or more online via mobile each day

Compared with most other age groups, Millennials are well and truly plugged in to their mobile devices, according to research from My.com.... >>

BizReport | Blogs & Content March 18, 2015

Millennials do not care if content is paid-for as long as it is good

According to new research, Millennials do not care if information they glean comes from native ads. They are aware of the terms online marketers and publishers use and as long as the content appeals they do not care what format... >>

BizReport | Ecommerce November 25, 2014

Black Friday, Millennials, shopping, standing in line and... spiders

For many, shopping on Black Friday is overwhelming with long queues and crowded malls. However, according to research conducted by retailer hhgregg, Millennials are not put off by these inconveniences and are more likely to shop on Black Friday than... >>

BizReport | Mobile Marketing November 12, 2014

Businesses without a mobile app or website risk alienating Millennials

Millennials are the most tech-savvy generation and live with and through their mobile devices. Yet, many businesses still fail to optimize their websites for mobile and are potentially alienating a significant customer base.... >>

BizReport | Ecommerce July 17, 2014

Millennials emerge as leading spenders on green products and services

Millennials could be pointing the way to how consumer purchasing will shift in years to come as they emerge as the core supporters of green products and services in a survey commissioned by hygiene products manufacturer SCA. ... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Social Marketing June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space.... >>

BizReport | Social Marketing November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>

BizReport | Mobile Marketing November 18, 2013

320% rise in number of youths accessing entertainment, lifestyle website via tablet

How are today's youngsters accessing their favorite entertainment and lifestyle websites? According to new research from independent digital sales house w00t! Media, Apple is the tech of choice and a large percentage are using their smartphones and tablets to access... >>

BizReport | Ecommerce November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. ... >>

BizReport | Social Marketing March 11, 2013

Millennials share sarcasm, not brands, when supermarket shopping

Supermarkets are not the favorite haunt of Millennials and they're not afraid to share their negative feelings towards the environment on social media. New research from 360i reveals Millennials are far more likely to share sarcastic insights when grocery shopping... >>

BizReport | Research November 12, 2012

Survey: Why Millennials have trouble finding jobs

The unemployment rate is high but new data out from Millennial Branding and StudentAdvisor indicates that for students, trouble finding a job may be more about preparedness than a lack of job opportunities. According to the report only about 40%... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

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